Volume 7, Issue 12

STUDY ON CONSUMERS SATISFACTION AND PREFERENCE FOR COLGATE SWARNA VEDSHAKTI TOOTH PASTE – WITH REFERENCE TO CITY OF MUMBAI (142325)

DOI :

Abstract : Fast moving consumer good FMCG is the 4th largest sector in the Indian economy, personal care products industry accounts for almost 50 per cent. Today the Indian consumers are becoming more health conscious and have preference for safe, natural, organic and herbal products especially for personal care products and cosmetics. The year 2016 has been a distinct advantage for this industry. Its popularity and demand are increasing year by year.

Pages : 63-71

Downloads : 1

Publication Date :

Modified Date : 2020-12-15

Cite/Export :

MRS. SIMRAN R KALYANI , "STUDY ON CONSUMERS SATISFACTION AND PREFERENCE FOR COLGATE SWARNA VEDSHAKTI TOOTH PASTE – WITH REFERENCE TO CITY OF MUMBAI", IJIERT - International Journal of Innovations in Engineering Research and Technology, Volume 7, Issue 12, ISSN : 2394-3696, Page No. 63-71